A strategic business game · not a lecture
Secrets of successful experts. Business as a game
24 academic hours · in person in Rīga and online
This is not a course. It is a strategy session that assembles you into the expert you already are — a diamond. In 24 hours you open the 4 locks that are holding back your income. Because if you already know how, but the market does not pay well for it, the problem is not your knowledge. The problem is the territories that are still locked.
- 4locks · 4 territories
- 24ac. h. · in Rīga and online
- 6–8people in a group at most · or 1:1
- Format
- In person in Rīga and onlinein a group or 1:1
- Length
- 24 academic hoursconcrete actions, not a lecture
- Group
- 6–8 people at mostor one to one
- For whom
- People who are already expertsand who earn less than they could
- After the game
- A 90-day planand support
“A cheap expert sells knowledge. An expensive one sells transformation. The game assembles you out of fragments into a diamond that people pay well for, and gladly.” — Olga Lyovina, the author of the game
Who it is for
- You, if you are already an expert but earn less than you could.
- Entrepreneurs.
- Self-employed people and freelancers.
- Coaches, psychologists, consultants.
- Experts with a strong product but weak packaging.
What you end up with
- A money goal in figures, broken down into its parts.
- A diagnosis of the 4 locks — where you are losing money.
- A 90-day plan and your resources switched on.
- A wow effect, confidence, the motivation to act.
- A positioning strategy for an expensive expert.
Programme · 4 locks — 4 territories
Four territories that make you expensive. A cheap expert works on one zone only — an expensive one opens all four locks: the red, the gold, the silver and the black. Every lock tests one territory: you see where your gap is and where your strength is. Open a territory to see what it blocks, what it opens and what the concrete result is.
01HARD skillsYour professionalism — what you can actually do, and what people actually pay for.
Chaos in the product, no methodology, not being able to explain what justifies ten times the price, devaluing your own experience.
A clear line of products, value expressed in figures, a methodology people want to buy at a high price.
The concrete result: a product that sells without discounts. A clear USP.
02SOFT skillsCommunication and influence — being able to sell, present, negotiate, lead a team and handle a client’s emotions.
Being afraid to sell, losing negotiations, not holding your price, a team that does not hear you, clients who do not buy.
Presenting with confidence, selling without pushing, leadership, emotional intelligence.
The concrete result: from participants’ experience — conversion ×2–×3. The average sale grows. The team works.
03The inner territoryConfidence and charisma — your steadiness, your motivation and your ability to hold big money and attention.
Impostor syndrome, sliding backwards, procrastination, the fear of naming your price, giving up halfway to the goal.
Charisma switched on, destructive programmes worked through, the inner backbone of an expert.
The concrete result: you name a high price and people believe you. Energy for scale.
04The outer territoryVisibility and opportunity — how the world hears about you: positioning, networking, influence, a media presence.
Nobody sees you. Nothing comes in. Opportunities pass you by. Your expertise goes unnoticed.
A visibility strategy, positioning as an expert brand, influence, partnerships.
The concrete result: enquiries come in. People recommend you. Opportunities arrive by themselves.
This is not a lecture you sit and listen to. These are concrete actions — you will not leave without a plan and a number.
Themes of this course
Method: the transformational business game “Business as a game” — created by Olga Lyovina.
Frequently asked questions about the course
Is this a course or a game?
It is not a course. It is a strategy session that assembles you into the expert you already are — a transformational business game for experts. Not a lecture you sit and listen to, but concrete actions: we work, we do not listen. You will not leave without a plan and a number.
Do I have to be an expert already?
Yes. The game is for people who are already experts but earn less than they could: entrepreneurs, self-employed people and freelancers, coaches, psychologists, consultants, and experts with a strong product but weak packaging. If you already know how, but the market does not pay well for it, the problem is not your knowledge. The problem is the territories that are still locked.
Where do we start — what is the goal at the outset?
With your money goal, put into a set form and expressed in figures, with nothing vague about it: “I, [full name], reach a monthly income of … within … months, through the product …, in order to …”. Using DeepSeek and ChatGPT-4 we check that the goal is achievable and break it down into its parts.
How does the game run?
Five steps. You put your money goal into words. You move across the board and open the 4 locks — this is a diagnostic game: every lock tests one territory, and you see where your gap is and where your strength is. Mirrors and the force field of the group: the other participants mirror you from outside the narrow corridor of your own thinking — that is physics, not esotericism. Coaching and NLP work — Olga Lyovina’s own techniques: working through destructive programmes and switching on your potential and charisma right there in the game. And you leave with a plan — not with notes, but with a strategy in figures, a plan of action for 3 months and the resources for your goal. We work with your product, not a generic one.
In person or online, in a group or 1:1?
Either way. In person in Rīga — the live game with full immersion, in one day, in a small group. Online — from anywhere in the world, one to one or in a small group. The group is 6–8 people at most, never 100 people in a Zoom call. One to one — the full assembly around your goal.
How long is the course and what happens afterwards?
24 academic hours. After the game there is a 90-day plan and support.
Open your own 4 locks.
This is not a lecture you sit and listen to — these are concrete actions with your product and your number. We choose the format — in Rīga or online, in a group or 1:1 — at the introductory conversation.